Welcome to the WHPRMS 2022 Virtual Spring Conference Dashboard! This page is your one stop shop for conference details; session times, speakers, descriptions, and recordings (when available).
Wednesday, April 27th
8:05-8:15 AM
Conference Welcome
Speaker: WHPRMS President, Miranda Greenwold
8:15-9:15 AM
Opening Session: Coffee and Conversations – Campaign Optimization: Best Practices in Improving Campaign Performance
Speakers: Stephen Moegling, Ann Elkins, and Brittney Hanson – Hailey Sault
Description: You hustled and worked overtime to launch the new campaign. Mission accomplished? Not so fast. In today’s digital world, launching a campaign is just the beginning of performance success. In this fast-paced and fun session, learn multiple best practices to optimize your campaigns for maximum ROI. Take back to the office optimization best practices along with insights to set expectations with stakeholders about how to evaluate performance.
9:15-9:30 AM
Break
9:30-10:30 AM
Breakout 1.1: Using Organization Data to Make Better Marketing and Communications Decisions
Speakers: Miranda Greenwold, Nathan Bruley, and Mark Hughes – Black River Memorial Hospital
9:30-10:30 AM
Breakout 1.2: Trends in Digital Marketing for 2022 and Beyond
Speakers: Emily Gall and Kassie Dalsveen – North of Eight Design & Marketing
Description: All digital marketing is not equal. We have the easy way – the “check it off the list” way, and we have the really difficult way – involving gathering testimonials, creating our own influencer teams within our hospitals and communities and above all, listening. Your customers are already in the digital space, now it’s time to invite them into the room.
10:30-10:45 AM
Break
10:45-11:45 AM
Closing Session: Hello, HR! Applying Marketing Savvy to Aid Recruitment
Speakers: Lindsay Huebner, Wade Udelhoven, and Josh Riley – Agrace
Description: The Great Resignation has put extreme pressure on health care HR recruiters to fill a mountain of open positions. Have your HR colleagues “invited” you to help them – with your particular set of skills? Did you feel up to the task? Learn how Agrace’s recruiters and marketing staff are collaborating to find and recruit health care candidates through traditional, social, and digital media.
