Thank you to all who attended our 3nd Annual Virtual Spring Conference!
Conference Agenda:
8:00 am – Welcome
8:05 am – Print & Mail Splashes for 2023, and Beyond presented by Thysse
The marketplace desires high quality with personalized content at low cost right away. Print technologies are constantly evolving toward these goals. JJ Giese and Jen Braga of Thysse will explore relevant highlights and challenges for 2023. We’ll make a big splash as we dive into how to use data effectively in print. Whether you have a CRM full of every detail you could ever want or you trust your data about as far as you can throw your computer, we’ll talk about solutions for you.
9:05 am – Break
9:15 am – Breakouts
- 1.1 – 2022 Prestige Award Winners
Learn about the winning projects from the 2022 Prestige Awards. Presenters will include Kathy Behnke of Mile Bluff Medical Center, followed by Steph Graham of Froedtert. - 1.2 – Innovative Methods for Measuring Effectiveness of Your Healthcare Marketing Campaign presented by Vendi
Learn about the various techniques to measure the success of your healthcare marketing campaigns. In addition to familiar methods like measuring awareness and lead generation through digital and traditional channels, you’ll discover new and innovative tactics, such as unconventional geofencing. You’ll also learn how to measure the results of these tactics through brand lift, foot traffic and call tracking. Gain valuable insights to measure the effectiveness of your campaigns and optimize your strategies accordingly.
10:15 am – Break
10:25 am – “Leaders Who Make a Splash” Leadership Panel
Early to mid-careerists have the opportunity to learn from a panel of leaders in the healthcare public relations and marketing industry. Panelists will speak on experiences that have shaped their careers and outlooks to where they are today.
Panelists include: Brian Irby (Vice President, TAG agency), Cherie Morgan (Marketing and communications Director, Hayward Area Memorial Hospital), Kevin Stranberg (Director of Public Relations, Memorial Medical Center), Heather Sullivan (Director of Marketing, SSM Health).
11:30 am – Conference Concludes
