We are pleased to announce two education sessions that we will be offering this year.

Rural Healthcare Business Development

Mike Milligan, President and Owner, Legato Healthcare Marketing and Amy Yaeger, Communications & Marketing Manager, Black River Memorial Hospital will discuss how healthcare marketing is much more than sending a direct mail piece to your patients or placing an outdoor board on the main thoroughfare. Healthcare entities have to recognize and develop non-commercial avenues of approach and grass roots efforts to introduce its services and capabilities, such as:

Continuity of branding across every piece of paper it hands to patients
Selecting employees to formally represent the organization in the community
Coordinating services for employers
Messaging

Learn how to recognize and map all avenues of business development, maintain continuity of brand across all information meant for external use and streamline the coordination of employer services, both in developing and researching new services, as well as providing current services seamlessly across service lines and the organization.

Giant Slayers: How Small Health Systems Turn the Tables on Larger Systems and Academics to Win Market Share

Kenya Gibson, Director of Client Services, Franklin Street Marketing will present on how smaller hospitals and health systems have always struggled to win share of hearts and share of market away from their larger, more prestigious rival health systems. But is there a way to play to your small strengths? In this session, she will present case studies of small health system brands that made a huge impact against large systems and academics. Walk out with ways to outsmart the competition (even if you can’t outspend them).

Go to whprms.org/events/2013-annual-conference/ to register today!