July 30th Deadline for Pre-Conference Workshop

We are very excited to announce a new educational opportunity at the 2014 WHPRMS Annual Conference with the first-ever Pre-Conference Workshop! The Pre-Conference Workshop, Your Digital Marketing Makeover, will be co-presented by Chris Boyer, AVP of Digital Strategy, Northshore/LIJ Health System and past keynote Chris Bevolo, President and Founder, Interval. Healthcare marketers are facing a new […]

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Event Planning: How to create events that fit with your corporate goals

Join us on August 14 at Noon for our Event Planning webinar Learn from “The Beth’s” at UW Health Public Affairs how to create events that build and strengthen relationships with your constituents and fit your organization’s strategic goals. Beth Blum and Beth Pinkerton will share planning tips, best practices and lessons learned that can […]

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4 news clippings to read

JULY HEADLINES Trend: Hospital design tailors to natural disasters According to FierceHealthcare and Forbes, as more hospitals adopt to environmentally friendly hospital design, new construction projects are keeping an eye on both environmental impact and resilience to climate change and the extreme weather, such as tornadoes and hurricanes. “The challenge is like every challenge in […]

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PR & Marketing Webinar – Health Insurance Exchange

The introduction of the health insurance exchange changed the health care landscape. There was much movement in the marketplace and in the Medicaid program as consumers may have switched coverage or gained coverage for the first time. What does this mean for marketing and public relations professionals? Joanne Alig, WHA Senior Vice President, Policy & […]

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3 ways to engage disengaged employees

  You learn patient satisfaction measures on the ortho floor are decreasing. You dig deeper and discover, your once, star physician, is no longer interested in community events or other marketing activities. Managers and supervisors say eyes glaze over at monthly meetings and other staffers are starting to withdraw. While their work is adequate, it’s […]

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