Posts Archive: Guest Blog
Q&A: Why you should attend the 2015 Wisconsin Health Literacy Summit with Steve Sparks
Low health literacy is directly associated with higher mortality, poorer health status and increased hospital and ER use. One-third of all adults have problems understanding even basic information; such as how to care for themselves after leaving the hospital or ...
Medicare now covers annual lung cancer screenings
How will you market this to your patients? Last month, the Centers for Medicare & Medicaid Services (CMS) issued its final decision that provides for Medicare coverage of screening for lung cancer with low dose computed tomography (LDCT). This decision advocates ...
Facebook poll: What words are “no-nos” in health care marketing?
If you’re a health care communications professional, you know there are certain words repeatedly used in ad copy and other communications materials that become redundant or overused. Health care marketing has become very competitive and that makes the task challenging. ...
What’s the health interest with Pinterest?
When I was in high school and college, I remember when my friends and I pinned our favorite celebrities, hairstyles, musicians, logos and even cool quotes and/or sayings. It gave us a sense of togetherness, creativity and promoted self expression. ...
18 reasons to attend the 2013 ISHMPR/WHPRMS joint conference
It has been just about a year since the last annual conference held by the Wisconsin Healthcare Public Relations and Marketing Society (WHPRMS) and the Illinois Society for Healthcare Marketing and Public Relations (ISHMPR). This year, we are teaming up, ...
