Posts Archive: Marketing/PR Campaigns
WHPRMS July Blog: Integrating your Communications for Maximum Reach in Today’s World
Many of us work in healthcare marketing and public relations. We’re asked to be a jack-of-all-trades, master of none. This seems to be particularly true when it comes to advertising and media buying. We may dip our toes in the ...
Communications Review-Call for Entries 2017 Coming Soon
For more than 40 years, WHPRMS has recognized excellence and superior accomplishment in the practice of healthcare public relations and marketing. Communications Review was one of the first award programs of its kind in the country and today is widely ...
16 highlights from BVK’s webinar on what makes millennials tick
WEBINAR SERIES RECAP: "The Rise of the Millennials" On July 1, WHPRMS welcomed Tamalyn Powell, SVP/Group Account Director of BVK to present, “Welcome to the age of the Millennials” to our members. We tuned in for those of you whose busy ...
Q&A: Why you should attend the 2015 Wisconsin Health Literacy Summit with Steve Sparks
Low health literacy is directly associated with higher mortality, poorer health status and increased hospital and ER use. One-third of all adults have problems understanding even basic information; such as how to care for themselves after leaving the hospital or ...
Medicare now covers annual lung cancer screenings
How will you market this to your patients? Last month, the Centers for Medicare & Medicaid Services (CMS) issued its final decision that provides for Medicare coverage of screening for lung cancer with low dose computed tomography (LDCT). This decision advocates ...
