Posts Archive: Marketing/PR Campaigns
Top tweets from #WHPRMS14 annual conference
The 2014 WHPRMS annual conference, held September 24-26, set a new record for health care marketer, communication engagement. With nearly 100 attendees—including 20 vendors across Wisconsin and Illinois—took part in the conference, which focused on best practices from health care ...
3 ways to engage disengaged employees
You learn patient satisfaction measures on the ortho floor are decreasing. You dig deeper and discover, your once, star physician, is no longer interested in community events or other marketing activities. Managers and supervisors say eyes glaze over at monthly ...
Forget social media. Think grassroots.
If you’ve ever been a target of a grassroots marketing (guerrilla) marketing campaign, it’s not likely you’ve forgotten the experience. Just ask the Australian beach-goers in 2009 who stumbled upon promotions for Discovery Channel’s Shark Week, where surfboards appeared to ...
7 rules to make your web content pop
Eighty-five percent of all healthcare searches on the web are initiated for a loved one, which means that potential patients and their families are genuinely invested in finding content that will help guide their medical decisions. They’re seeking detailed information ...
Facebook poll: What words are “no-nos” in health care marketing?
If you’re a health care communications professional, you know there are certain words repeatedly used in ad copy and other communications materials that become redundant or overused. Health care marketing has become very competitive and that makes the task challenging. ...
