Posts Archive: Marketing/PR Campaigns
5 ways to use infographics in your health care content strategy
In a nation full of billions of messages through mass media consumption and our day-to-day, busy lifestyles, we’ve somewhat lost our attention span. We appreciate sound bites and headlines. We grasp shorter conversations and value faster service so we can ...
2 keynotes, 14 breakouts, 32 exhibitors … oh my!
Joint conference collaborates and celebrates marketing excellence Once again, the Wisconsin Healthcare Marketing and Public Relations Society (WHPRMS) put on a good show for this year’s annual conference. This year was unique. They partnered with the Illinois Society of Healthcare Marketing ...
How to make physician videos pop
It doesn’t matter how long you practice, review or prepare a person for an on-camera interview, sometimes it just doesn’t turn out well. Personally, I’ve spent countless hours preparing physicians and staff for interviews and it doesn’t seem to get ...
9 blogs health care communicators should bookmark
If you’re like me, you’re always researching new ways to communicate, market or promote your service lines and physicians. We all should be. The truth is, there are heeds of information on the web to weed through. To help manage ...
Do you make these three mistakes in your advertising?
Imagine this: In your monthly marketing meeting with your clinic directors and executives, you discover Dr. G’s daily patient volume is low. Regardless of the possible reasons why, executives tell you to immediately run an advertising campaign for her. You ...
