Posts Archive: WHPRMS Blog
March Blog: Work Smarter, Not Harder with Social Determinants of Health
Let’s face it. If you work in marketing, you know the uphill battle required every budget season, when the phrase, “Do more with less.” feels like the team motto. Budgets are being cut and leadership is asking more from you, ...
December Blog: Three Strategic Ways to Partner with Your Community to Make a Difference and Strengthen Your Brand
It’s no secret that local hospitals and healthcare facilities play a critical role in the success and wellbeing of a thriving community. Without access to local, quality healthcare, not only are individuals forced to leave town for even their most ...
November Blog: Instagram Best Practices for Reaching Millenial and Gen Z Customers
Healthcare marketers must continually review and modify social media communications strategy, which typically include a robust website, Facebook, YouTube, Twitter and LinkedIn. This is especially true as social media channels rise and fall in terms of popularity and technical advantages. ...
September Blog: First, Do No Harm: Ethics in Healthcare Marketing
In these times when COVID rages through our communities, the public is increasingly susceptible to false or dangerous information. There’s plenty of disinformation available, as purported health practitioners and politicians promote false cures or question the value of vaccines. We know ...
August Blog: You May be Neglecting a Crucial Audience in Your Marketing Plan
As marketers, we are taught early on in our marketing careers to clearly identify our target audience in order to offer the most effective message. For example, what are the demographics of details about the group we are trying to ...
