Communications Review

The Wisconsin Healthcare Public Relations and Marketing Society developed the Communications Review program in 1971 to recognize excellence and superior accomplishment in the practice of health care public relations and marketing. Communications Review was one of the first award programs of its kind in the country and today is widely recognized by health care communicators for its quality and credibility.

Professional awards include:

·         Printed certificates for Awards of Merit
·         Plaques for Awards of Excellence
·         Crystal awards for Judges’ Choice Awards (Top 5 entries)
·         Carol Mehlberg Award (Top Prize) This award, is chosen from the Judges’ Choice Awards. It most effectively demonstrates thorough planning, execution and results, as well as creativity and innovation. The award is named in honor of Carol Mehlberg, a WHPRMS member who was instrumental in establishing the Communications Review program and strengthening the organization. Mehlberg passed away in 1977, after a courageous battle with cancer.

This award program is open to all members and offers multiple benefits including:

·         A panel of unbiased judges from the field of health care marketing and communication provide a written critique and feedback on each entry.
·         Award winners are recognized during a formal presentation at the WHPRMS Annual Conference.
·         Letters of recognition are sent to the CEO of each winning organization.
If you need duplicate awards, please use this order form: CRDupOrd2016.

Congratulations to the 2016 winners:

Collaborative Community Benefit/Public Relations Project –

This category recognizes great work done working with our communities to address issues of access, cost, quality or healthcare prevention and wellness.

Merit Award Winners:

In the category of Community Benefit/Public Relations Project, an Award of Merit goes to Mercy Health System for CuddleCot: Raising Funds for Rock County’s First “CuddleCot” to Ease Grief After a Stillbirth. Submitted by Trish Reed.

Employee Communications Project –

This category highlights strong internal communication projects – implemented specifically for employees – using multiple tactics.

Merit Award Winners:

In the category of Employee Communications Project, an Award of Merit goes to Agrace Hospice and Palliative Care for their Don’t Let the Flu Get U! Campaign. Submitted by Liz Kopling, Jamie Guyot, Monica Cicci, Lauren Sullivan and Toni Neitzel

Excellence Award Winners:

In the category of Employee Communications Project, an Award of Excellence goes to Unity Health Insurance for their UKnow Intranet Project. Submitted by James Shulkin and Jennifer Dinehart.

Integrated Marketing Campaign –

This category showcases marketing programs that employ multiple tactics.

Merit Award Winners:

In the category of Integrated Marketing Campaign, an Award of Merit goes to Agrace Hospice and Palliative Care for their Agrace Light Up a Life Campaign. Submitted by Liz Kopling, Courtney Polster, Monica Cicci and Joan Siebers.

In the category of Integrated Marketing Campaign, an Award of Merit goes to Sauk Prairie Healthcare for their ShineOn 365: Women’s Health Campaign. Submitted by Amy Ryan, Ken Carlson and Rippe, Keane Marketing.

In the category of Integrated Marketing Campaign, an Award of Merit goes to Upland Hills Health for their Primary Care Campaign. Submitted by Tina White, Stephanie Sabel, Amy Honeycutt and Legato Healthcare Marketing.

 

Internal Publications –

This category highlights well-executed printed pieces such as newsletters, brochures or posters used to communicate to an internal audience.

Excellence Award Winners:

In the category of Internal Publications, an Award of Excellence goes to Journey Mental Health Center for “Impact”. Submitted by Mike Wiltse.

Logo/Corporate Identity –

This category recognizes outstanding visual work for new or redesigned logos.

Merit Award Winners:

In the category of Logo/Corporate Identity, an Award of Merit goes to Spooner Health for their Logo Rationale Booklet. Submitted by Crystal Potter, Stephanie Sabel, Amy Honeycutt and Legato Healthcare Marketing.

In the category of Logo/Corporate Identity, an Award of Merit goes to Black River Memorial Hospital for their New Logo. Submitted by Amy Yaeger, Stephanie Sabel, Amy Honeycutt and Legato Healthcare Marketing.

Media Relations-

This category showcases positive media coverage.

Excellence Award Winners:

In the category of Media Relations, an Award of Excellence goes to Mercy Health System for their Tactical Training Press Conference: Showcasing the Region’s First-Ever Tactical Training Center in Janesville. Submitted by Amy Carey and Trish Reed.

Outdoor-

This category highlights exemplary work on billboards, outdoor transit, shelters, wraps and banners.

Merit Award Winners:

In the category of Outdoor, an Award of Merit goes to Divine Savior Healthcare for their La Vita Launch Campaign. Submitted by Lisa Smith, Bill Patton, Haley Gilman and 6AM Marketing.

Printed Publications –

This category recognizes outstanding work in publications printed and designed for an external audience.

Merit Award Winners:

In the category of Printed Publications, an Award of Merit goes to Divine Savior Healthcare for their La Vita Print Campaign. Submitted by Lisa Smith, Bill Patton, Haley Gilman and 6AM Marketing.

In the category of Printed Publications, an Award of Merit goes to Network Health for their Balance and Concierge Magazines. Submitted by Darren Brzozowski, Melanie Draheim, Kari Navis, Jessica Thomaschefsky, Debra Sutton and Jessica Fischer.

Social Media

In this category, we recognize innovative projects that used social media.

Merit Award Winners:

In the category of Social Media, an Award of Merit goes to UW Health for Growing Up Healthy Parenting Blog and Writes of Passage Teen Blog. Submitted by Corissa Runde, Stephanie Breiby, Jennifer Walker, Dr. Brittany Allen and Dr. Paula Cody.

Excellence Award Winners:

In the category of Social Media, an Award of Excellence goes to UW Health for American Family Children’s Hospital Radiothon Social Media Coverage. Submitted by Corissa Runde, Jennifer Walker, John Maniaci, Lexi Tichenor and Angie Fadness.

In the category of Social Media, an Award of Excellence goes to UW Health for their UW Carbone Cancer Center Viral Video. Submitted by Corissa Runde, Craig Robida and Ariel Arneson.

In the category of Social Media, an Award of Excellence goes to UW Health for Love Heals: The UW Carbone Cancer Center Wedding. Submitted by Corissa Runde, Jennifer Walker, John Maniaci and Susan Smith.

Special Events –

This category recognizes great work in the area of special events.

Merit Award Winners:

In the category of Special Events, an Award of Merit goes to Mile Bluff Medical Center for Mile Bluff Celebration Week – Rooted in Excellence. Submitted by Travis Baumgarten and the Mile Bluff Fun Squad.

In the category of Special Events, an Award of Merit goes to Divine Savior Healthcare for its La Vita Fundraising Event. Submitted by Wayne Harris, Lisa Smith, Bill Patton, Hailey Gilman and 6AM Marketing.

Excellence Award Winners:

In the category of Special Events, an Award of Excellence goes to Fox Valley Hematology & Oncology for Ring That Bell! Unite Against Cancer. Submitted by Meagan Hardwick, Lauree Frechette, Karilyn Robinson, Danielle Scidmore Kristen Schremp and Red Shoes PR.

Special Projects –

In this category we recognize unique marketing projects that don’t meet the definition of our other established categories.

Merit Award Winners:

In the category of Special Projects, an Award of Merit goes to Network Health for its Healthy Jumpstart Project. Submitted by Darren Brzozowski, Melanie Draheim, Cassie Ashman, Jessica Fischer and Debra Sutton.

Excellence Award Winners:

In the category of Special Projects, an Award of Excellence goes to Bellin Health for its Bellin Run Heat Safety & Deferment Option Communication. Submitted by Dana Bzdawka and Kelly McBride Moore.

Television Advertising –

This category highlights television ads or a series promoting a facility, program or service.

Merit Award Winners:

In the category of Television Advertising, an Award of Merit goes to GI Associates of Wausau for their GI Associates Colonoscopy TV Spot. Submitted by Stephanie Sabel, Amy Honeycutt and Legato Healthcare Marketing.

Video Production –

Videos created for a specific noncommercial audience are recognized in this category.

Merit Award Winners:

In the category of Video Production, an Award of Merit goes to Divine Savior Healthcare for their La Vita Launch Video. Submitted by Wayne Harris, Lisa Smith, Bill Patton, Haley Gilman and 6AM Marketing.

In the category of Video Production, an Award of Merit goes to Fort HealthCare for their Pediatric Surgical Services Tour Video. Submitted by Chad Johnstone, Kathleen Wetzel, Robert Johnson, Dan Poh and Highlights Media.

Excellence Award Winners:

In the category of Video Production, an Award of Excellence goes to UW Health for their McKinnley’s Story Video. Submitted by Corissa Runde, John Maniaci and Michael Felber.

In the category of Video Production, an Award of Excellence goes to Hudson Hospital and Clinic for their Women’s Health Video. Submitted by Patricia Cooksey, Michelle Sell, Kristin Forsythe and Yamamoto.

Website/Microsite/Intranet

Whether new or redesigned, this category awards outstanding work in website, microsite or intranet sites.

Merit Award Winners:

In the category of Website/Microsite/Intranet, an Award of Merit goes to UW Health for the UW Carbone Cancer Center Homepage Redesign. Submitted by Corissa Runde, Craig Robida, Lori Strelow, Chris Lee, Paul Robinson and Chris Thorpe.

In the category of Website/Microsite/Intranet, an Award of Merit goes to Edgerton Hospital and Health Services for its Website Redesign. Submitted by Sunny Bowditch, Stephanie Sabel, Amy Honeycutt and Legato Healthcare Marketing.

Excellence Award Winners:

In the category of Website/Microsite/Intranet, an Award of Excellence goes to Divine Savior Healthcare for La Vita Web & Digital. Submitted by Wayne Harris, Lisa Smith, Bill Patton, Haley Gilman and 6AM Marketing.

2016 Judges’ Choice Award Winners:

The Judges’ Choice Awards represent the five most highly regarded entries this year across all categories. The 2016 winners are…

UW Health for their American Family Children’s Hospital Radiothon Social Media Coverage. Submitted by Corissa Runde, Jennifer Walker, John Maniaci, Lexi Tichenor and Angie Fadness.

Fox Valley Hematology & Oncology for Ring That Bell! Unite Against Cancer Special Events. Submitted by Meagan Hardwick, Lauree Frechette  Karilyn Robinson, Danielle Scidmore, Kristen Schremp and Red Shoes PR.

Mercy Health System for their Media Relations Tactical Training Press Conference: Showcasing the Region’s First-Ever Tactical Training Center in Janesville. Submitted by Amy Carey and Trish Reed.

UW Health for Love Heals: The UW Carbone Cancer Center Wedding Social Media Campaign. Submitted by Corissa Runde, Jennifer Walker, John Maniaci  and Susan Smith.

Our most prestigious award of the night, our Carol Mehlberg Award Winner is….

Journey Mental Health Center for their Internal Publication, “Impact”. Submitted by Mike Wiltse.


Winner Photos:

whprms-10-13-16-090 whprms-10-13-017 whprms-10-13-16-172 whprms-10-13-16-170 whprms-10-13-16-167 whprms-10-13-16-166 whprms-10-13-16-160 whprms-10-13-16-158 whprms-10-13-16-156 whprms-10-13-16-153 whprms-10-13-16-151 whprms-10-13-16-149 whprms-10-13-16-146 whprms-10-13-16-144 whprms-10-13-16-142 whprms-10-13-16-140 whprms-10-13-16-139 whprms-10-13-16-135 whprms-10-13-16-131 whprms-10-13-16-129 whprms-10-13-16-119 whprms-10-13-16-117 whprms-10-13-16-115 whprms-10-13-16-113 whprms-10-13-16-111 whprms-10-13-16-109 whprms-10-13-16-105 whprms-10-13-16-103 whprms-10-13-16-100 whprms-10-13-16-097 whprms-10-13-16-094 whprms-10-13-16-092

Past Carol Mehlberg Award winners:

2015 Corissa Runde, Jennifer Walker, John Maniaci, Wendy Hathaway, Angie Fadness, Social Media, American Family Children’s Hospital Radiothon, UW Health

2014 Stacy Lenzen, Gretchen VanDusartz, Pat Cooksey, Christiansen Creative, Social Media, “Say Ahh” ENT Clinic Promoted Post, Hudson Hospital & Clinic

2013 Haley Gilman Integrated Marketing Campaign Local Surgery is Better – Campaign Divine Savior Healthcare 6AM Marketing

2012 Gail Lobdell, Kelly Cheramy, Carolyn Hargrove, Janet Adams “St. Mary’s Centennial History Wall” St. Mary’s Hospital

2011 Bridget Thomas “A Lifetime of Health” Direct Mail Fort HealthCare

2010 Tim Doerfler, Tammy Hahn and the Patient Satisfaction Task Force Super Bowl of Patient Satisfaction Employee Communications Projects St. Mary’s Hospital

2009 Sara Silver-Traband & Stephanie Hungerford “West Tower Media Project” Media Relations – Proactive Children’s Hospital of Wisconsin

2008 James Shulkin “Caring for Lives Campaign” Fort HealthCare

2007 Heidi Lange “Many Faces” Wheaton Franciscan Healthcare

2006 Stacey Mueller “Children’s Connection” Children’s Hospital of Wisconsin

2005 James Reck “ER Snack Baskets” St. Vincent Hospital

2004 Meriter Marketing “Meriter Chest Pain Center” Meriter Health Services

2003 St. Mary’s Hospital Medical Center Memory Loss Integrated Marketing Campaign

2002 Annette Grunseth “Someone Believes in You” Bellin Health

2001 Marna Holley Gundersen Lutheran The Right Care Right Here Campaign

2000 Susen Rasmussen Aurora Health Care Gamma Knife Introductory Campaign