Congratulations to the 2019 WHPRMS Communications Review Winners

 

WHAT IS COMMUNICATIONS REVIEW?

WHPRMS developed the Communications Review program in 1971 to recognize excellence and superior accomplishment in the practice of health care public relations and marketing. Communications Review was one of the first award programs of its kind in the country and today is widely recognized by health care communicators for its quality and credibility.

Award winners receive:

  • Printed certificates for Awards of Merit
  • Plaques for Awards of Excellence
  • Crystal awards for Judges’ Choice Awards (presented to a select number of top entries)
  • Carol Mehlberg Award (awarded to the top overall entry)

The Carol Mehlberg Award is chosen from the Judges’ Choice Awards. It most effectively demonstrates thorough planning, execution and results, as well as creativity and innovation. The award is named in honor of Carol Mehlberg, a WHPRMS member who was instrumental in establishing the Communications program and strengthening the organization. Mehlberg passed away in 1977, after a courageous battle with cancer.

This award program is open to all members and offers multiple benefits including:
· A panel of unbiased judges from the field of healthcare marketing and communications provide a
written critique and feedback on each entry.
· Award winners are recognized during a formal presentation at the WHPRMS Annual Conference.
· Letters of recognition are sent to the CEO of each winning organization.

If you need duplicate awards, please use this order form: CRDuplicateAwards.

ELIGIBILITY

This competition is open to all WHPRMS members. Eligible entries must have been produced and/or completed – including measured results – between July 1, 2018 and June 30, 2019. Entrant must have worked on the project being entered.

DEADLINE

The 2020 competition will close on Friday, July 17 at 11:59 pm with no exceptions. All entries must be completed electronically through the WHPRMS Communications Review system by that time.


PAYMENT/COST

Payment is expected at the time of entry. Online, secure credit card processing is available through PayPal and you may pay for all your entries in one payment. You also have the option to pay by check. All checks must be mailed with a copy of the invoice. If checks are not received by Friday, August 14, 2019, it could result in disqualification. Be sure to print a copy of your invoice at the completion of the entry process for your own records.

Cost: $50 per entry

Send checks to:
Agrace
Attn:  Liz Kopling, WHPRMS
5395 E. Cheryl Parkway
Madison, WI 53711

All submitted entries become the property of WHPRMS and will not be returned.


2020 Categories:

  • Collaborative Community Benefit/Public Relations Projec
  • Digital Marketing (social media, microsite, website, blogs)
  • Integrated Marketing Campaign
  • Internal Communications (Employee Communications, Internal Publications, Annual Reports, Intranet)
  • Logo/Corporate Identity
  • Media Relations
  • Micromarketing/Non-traditional Marketing
  • Physician Relations
  • Special Events
  • Traditional Marketing (Print Ads, Direct Mail, Outdoor, Radio, TV, Printed Publications)
  • Video Production

Questions?
Watch last year’s webinar for more details.


2019 Winners:

Collaborative Community Benefit/Public Relations –
Organizational programs designed to partner the institution with its community in resolving issues of access, cost, quality or health care prevention and wellness are recognized in this category.

Excellence Award Winner:

In the category of Collaborative Community Benefit/Public Relations, an Award of Excellence goes to Donate Life Wisconsin and UW Health for “Pause to Give Life.” Submitted by Kathy Schultz, Pam Kassner and the Donate Life of Wisconsin Marketing Committee.

Quote:What a fantastic campaign. I’m so impressed with your metrics and achievement with almost no budget! Way to go.”

 

Digital Marketing –
This category includes email communications, social media, microsite, website, blogs.

Merit Award Winner:
In the category of Digital Marketing, an Award of Merit goes to Mile Bluff Medical Center for “My Mile Bluff Story.” Submitted by Katie Nuttall, Kathy Behnke, Amperage Marketing and TILT Media.
Quote:I love that you integrated video into your strategy. Great decision.”

 Merit Award Winner:
In the category of Digital Marketing, an Award of Merit goes to Agrace for their “Agrace Volunteer Recruitment Campaign.” Submitted by Liz Kopling, Lindsay Huebner, Caitlin Paterson and Andy Boryczka.
Quote: “This sounds like a much needed campaign. Great that you met your goals!”

Excellence Award Winner:
In the category of Digital Marketing, an Award of Excellence goes to Aspirus Medford Hospital & Clinics for “PCP Facebook Campaign.” Submitted by Catherine Leifeld, Dale Hustedt and The KARMA Group.
Quote:Good situational analysis. The fact that patients can be seen same day/tomorrow is a big deal and hope you highlighted that.

Integrated Marketing Campaign –
This category showcases marketing programs that employ multiple tactics.

Excellence Award Winner:
In the category of Integrated Marketing Campaign, an Award of Excellence goes to Mile Bluff Medical Center, for “My Mile Bluff Story.”  Submitted by Katie Nuttall, Kathy Behnke, Amperage Marketing and TILT Media.

Quote: “I think it’s great that your measurements align with your organization scorecard.

Excellence Award Winner:
In the category of Integrated Marketing Campaign, an Award of Excellence goes to Medical College of Wisconsin for “Knowledge Changing Life” Stories Series.” Submitted by Mary Reinke, Elizabeth Baker, Medical College of Wisconsin, Office of Communications, Mara Lord, Holly Botsford and Alex Krouse.

Quote:Wow awesome engagement in these videos. I’m so impressed that you did all of these in-house they are fantastic!”


Excellence Award Winner:

In the category of Integrated Marketing Campaign, an Award of Excellence goes to Agrace Hospital & Palliative Care, for “Age at Home by Agrace — Service Launch.”  Submitted by Monica Cicci, Liz Kopling, Joan Siebers, Jamie Guyot and Brian Larson.

Quote: Wow, what challenges! Great that you recognize these and are thinking about ways to tackle them.”


Internal Communications –

This category includes employee communications, internal publications, annual reports, intranet.

Merit Award Winner:
In the category of Internal Communications, an Award of Merit goes to MetaStar, Inc. for “Stair Climb and Walking Challenge for Charity.” Submitted by Kristin Westphal, Sarah Altermatt, Lydia Jerabek, Mary Kay Adams-Edgette, Tyler Altermatt, Huck Hausmann, Maureen Daugherty, Toni Kettner and Sandy Briski.
Quote: “It is obvious this took quite a bit of work and coordination from different departments. Kudos to that facilitation.”

 Logo/Corporate Identity –
This category recognizes outstanding visual work for new or redesigned logos.

Merit Award Winner:
In the category of Logo/Corporate Identity, an Award of Merit goes to MetaStar, Inc. as a partner within Superior Health Quality Alliance for “Superior Health Quality Alliance”. Submitted by Kristin Westphal and Mary Kay Adams-Edgette.
Quote: “Great job on the collaboration and a unique way to work with CMS on sharing the quality story.”

Special Events –
This category includes events of any kind.

Merit Award Winner:
In the category of Special Events, an Award of Merit goes to MetaStar, Inc. for “MetaStar’s Health Care Quality Symposium 2018.” Submitted by Kristin Westphal, Sarah Altermatt, Lydia Jerabek, Mary Kay Adams-Edgette, Jody Rothe, Carrie Finley, Mia Croyle and Jennifer Yanke.

Quote:Great, Overall, great job! I think it was a great idea to change up the event to better meet the needs of your audience.”

Traditional Marketing
This category includes print ads, direct mail, outdoor, radio, TV, printed publications

Merit Award Winner:
In the category of Traditional Marketing, an Award of Merit goes to Medical College of Wisconsin for “Medical College of Wisconsin Magazine 125th Anniversary Commemorative Issue”. Submitted by Mary Reinke, Elizabeth Baker, Medical College of Wisconsin – Office of Communications, Mara Lord and Sara Wilkins.

Quote:Solid, well planned, well thought out and researched project. Clearly a lot of planning and time was spent and it sounds like a hit with your audiences.”

 Video Production –
Videos created for a specific noncommercial audience are recognized in this category.

Excellence Award Winner:  
In the category of Video Production, an Award of Excellence goes to Mile Bluff Medical Center, for “My Mile Bluff Story.”  Submitted by Katie Nuttall, Kathy Behnke, Amperage Marketing and TILT Media.

Quote:I love how you put your patients front and center to tell your story for you.”

2019 Judges’ Choice Award Winner:
The Judges’ Choice Award is chosen from all the entries, across all categories, that received an Award of Excellence.

This year’s Judges’ Choice Award goes to Medical College of Wisconsin, for their “Knowledge Changing Life” Stories Series.  Submitted by Mary Reinke.

Carol Mehlberg Award Winner:
Our most prestigious award of the night is presented to the most highly regarded entry, across all categories.

This year’s Carol Mehlberg Award winner is…

Mile Bluff Medical Center for their “My Mile Bluff Story”. Submitted by Katie Nuttall.


2019 Winner Photos:

Past Carol Mehlberg Award winners:

2019 Katie Nuttall and Kathy Behnke, “My Mile Bluff Story” Video Production, Mile Bluff Medical Center

2018 Meagan Hardwick, “Fox Valley Hematology & Oncology Valentine’s Day Story” Media Relations, Red Shoes PR

2017 Kathy Schultz and the 50th Anniversary Committee, “50th Anniversary Reunion” Special Events, UW Health

2016 Mike Wiltse, “Impact” Internal Publication, Journey Mental Health Center

2015 Corissa Runde, Jennifer Walker, John Maniaci, Wendy Hathaway, Angie Fadness, Social Media, American Family Children’s Hospital Radiothon, UW Health

2014 Stacy Lenzen, Gretchen VanDusartz, Pat Cooksey, Christiansen Creative, Social Media, “Say Ahh” ENT Clinic Promoted Post, Hudson Hospital & Clinic

2013 Haley Gilman Integrated Marketing Campaign Local Surgery is Better – Campaign Divine Savior Healthcare 6AM Marketing

2012 Gail Lobdell, Kelly Cheramy, Carolyn Hargrove, Janet Adams “St. Mary’s Centennial History Wall” St. Mary’s Hospital

2011 Bridget Thomas “A Lifetime of Health” Direct Mail Fort HealthCare

2010 Tim Doerfler, Tammy Hahn and the Patient Satisfaction Task Force Super Bowl of Patient Satisfaction Employee Communications Projects St. Mary’s Hospital

2009 Sara Silver-Traband & Stephanie Hungerford “West Tower Media Project” Media Relations – Proactive Children’s Hospital of Wisconsin

2008 James Shulkin “Caring for Lives Campaign” Fort HealthCare

2007 Heidi Lange “Many Faces” Wheaton Franciscan Healthcare

2006 Stacey Mueller “Children’s Connection” Children’s Hospital of Wisconsin

2005 James Reck “ER Snack Baskets” St. Vincent Hospital

2004 Meriter Marketing “Meriter Chest Pain Center” Meriter Health Services

2003 St. Mary’s Hospital Medical Center Memory Loss Integrated Marketing Campaign

2002 Annette Grunseth “Someone Believes in You” Bellin Health

2001 Marna Holley Gundersen Lutheran The Right Care Right Here Campaign

2000 Susen Rasmussen Aurora Health Care Gamma Knife Introductory Campaign