Collaborative Community Benefit/Public Relations Projects
Organizational programs designed to partner the institution with its community in resolving issues of access, cost, quality or health care prevention and wellness. This includes managing cooperative ventures in communities and implementing with other providers or community groups. Entry should benefit the target audience as well as the sponsoring organization.
Direct Mail
Printed materials distributed via mail. Examples include invitations, service brochures, reply cards or postcards. Routine publications, such as newsletters or external magazines, should not be entered in this category.
E-marketing
E-marketing includes any outbound email marketing program, including e-zine publications, surveys, newsletters or email blasts that are exclusively emailed to consumers or other target audience. Email blasts should be uploaded as clickable PDFs in the “File Upload” box OR provide a link to the webpage, if active.
Employee Communications Projects
Internal communication projects implemented, specifically for employees, using multiple tactics.
Integrated Marketing Campaign
A paid or unpaid comprehensive marketing program using multiple tactics. Do NOT include special events in this category.
Internal Publications
Printed pieces such as newsletters, brochures or posters used to communicate to an internal audience.
Logo/Corporate Identity
New or redesigned logos for organizations, service lines, events, etc.
Media Relations
Interaction with the media that resulted in positive coverage. You may enter proactive (story, project or message pitched to the media that the member controlled) or reactive (crisis situations, unplanned events or media inquiries that have had an impact on the organization and were resolved through public relations techniques).
Micromarketing/Non-traditional Marketing
Enter non-traditional micro-campaigns in this category. An example would be using toilet paper rolls to promote colonoscopy screenings.
Outdoor
Outdoor may include billboard, outdoor transit, shelter, wraps and banners. You may submit a series, if applicable.
Physician Relations
Any form of communication, project or event that is directed to or for physicians and physician practices.
Print Advertising
Print advertising that has appeared in a newspaper, magazine or other print medium.
Printed Publications
Multi-page, printed communication piece intended for an external audience. Could include publications designed to meet a specific need or purpose, such as a/an annual report, patient information handbook, open house program, new service brochure, recruiting booklet or crisis communication plan.
Radio Advertising
Airtime purchased on the radio (traditional or Internet). Can be uploaded as an MP3 in the “File Upload” box.
Special Events
Health fairs, anniversary celebrations, open houses, fitness events, conferences, contests, etc. The event should have been designed to engage your audience with your organization.
Social Media
Include projects that show innovative and special uses of social media: Facebook, Twitter, YouTube, blogging, Flickr, Tumblr, Pinterest, Google+, etc. You may provide the link to your site in the “Link(s)” box or provide a PDF in the “File Upload” box.
Special Projects
Any project that does not fit another category but is designed to meet specific marketing objectives or support specific services. Please contact Bridget Thomas (bridget.thomas@forthc.com) or Christy Pierce (christypierce829@gmail.com) before submitting entries in this category.
Television Advertising
Television ads or a series promoting a facility, program or service should be entered in this category. Video submissions must be included using a link to YouTube or Vimeo in the “Link(s)” box. Please upload them before completing your entry.
Video Production (noncommercial)
Videos created primarily for a specific noncommercial audience (Ex: education, employee orientation, medical education, recruitment or community relations) should be entered in this category. Video submissions must be included using a link to YouTube or Vimeo in the “Link(s)” box. Please upload them before completing your entry.
Website/Microsite/Intranet
A new or redesigned website. In the case of a redesign, include artwork from the former site for comparison. You may provide the link to your site in the “Link(s)” box. In the case of a redesign, include artwork from the former site for comparison.
Writing
Any published article or editorial, speech or other written material used to further the health care organization’s mission is eligible in this category. Entries must be submitted in manuscript form (typed and double-spaced). Each entry should include a copy of the written material as it was published or, in the case of a speech, the date and location of presentation.
