Crisis Communications: What to do when “it” hits the fan


Webinar: Wednesday, February 19, at 11:00 a.m.
Join Lisa Cruz, Red Shoes PR, as she discusses 
“Crisis Communications: What to do when “it” hits the fan.” It used to be that a major crisis would happen every so often. Now with the speed of communications, even a small, seemingly benign situation can quickly spin out of control and Red Shoes PR will provide tips on being proactive before a crisis and during a crisis.

Lisa Cruz has more than 20 years of experience in public relations. Her expertise lies in a variety of industries such as health care, construction, manufacturing and more – from both the corporate and the agency side. Her strengths are in crisis communications, strategy, media relations, social media engagement, message development, planning and creative thinking.


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