Different Audiences, Different Needs: Conversation About Successful Opening Communications


Do you wonder why one hospital can get more coverage of an opening than another or what messages will resonate most with audiences?

This discussion will give you an opportunity to hear from leading experts about how to align communications with your organization\2019s goals for marketing and community outreach, how to involve internal audiences, and how to find the right stories for your local media.


Moderator Kathy Schaeffer from Kathy Schaeffer and Associates, Inc. will lead a conversation with marketing representatives from three suburban Chicago hospitals.

  • Sheri Scott, Executive Director, Marketing and Public Relations, Elmhurst Memorial Healthcare
  • Kelly Cusack, Director, Public Relations and Marketing, Little Company of Mary Hospital and Health Care Centers
  • Tracy Simons, Director, Community Relations/Marketing, Silver Cross Hospital

Go to whprms.org/events/2013-annual-conference/ to register today!

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