Last updated: 1/31/23
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Reach Out and Read Wisconsin
Listing date: 1/19/23
Position: Digital Marketing Manager
Work from home, Wisconsin resident
Reporting to the Development Director, the Marketing Communications Manager has a unique opportunity to help shape the future direction of Reach Out and Read Wisconsin. The core work of the Marketing Communications Manager will be to assist Reach Out and Read Wisconsin in advancing and promoting its vision of all children in Wisconsin being read to every day.
As ROR Wisconsin’s first Marketing Communications Manager, your work in expanding and strengthening our current marketing efforts will be pivotal in raising our brand awareness, increasing engagement with our stakeholders, gaining new partnerships, and growing our donor base.
Key Roles and Responsibilities:
- Contribute to and execute a strategic marketing and communications plan for external communications to raise brand awareness with stakeholder groups, including but not limited to: ROR Wisconsin Advisory Council, staff, donors, prospective donors, health care providers, political influencers, and families served by Reach Out and Read in Wisconsin.
- Develop and manage all communications and marketing campaigns and content in alignment with the strategic marketing plan.
- Work closely with the National ROR, Inc. Director of Marketing and Communications to ensure messaging, marketing, and communications efforts are aligned and coordinated.
- Conduct periodic communications audit to ensure effectiveness and maximum ROI, including monitoring social media analytics.
- Manage communications budget and vendors (including printers, web, writers, photographers, etc.)
- Provide periodic updates to designated ROR WI staff leadership and Advisory Council, when requested.
- Content Development:
- Manage the ROR Wisconsin website, supporting any changes or updates.
- Develop and implement an organizational key message platform for all staff and volunteers including organizational value proposition, proof points, and sound bites.
- Create, manage, and keep updated content for marketing collateral for the Website, impact reports, ROR WI one-pagers, program materials, communications with health clinics/systems, families, email, etc.
- Create and update graphic design materials for print, web, and social media.
- Brand Awareness:
- Manage and create content for ROR Wisconsin’s social communities, leading to their growth in size and increased engagement.
- Manage media relations and contacts to generate publicity and overall awareness for the organization. Serve as point-of-contact and spokesperson (when appropriate) on media interactions that help promote or impact the organization.
- Leverage existing and new communications tactics including innovative uses of web and new media avenues to deepen their impact on our mission, by reaching new audiences and cultivating existing relationships.
Program Support: 20%
- With Program Director, develop and coordinate distribution of monthly Clinic Newsletter.
- Remain current with local, state, and national developments in health, early care and education, and early relational health as it relates to the work of ROR Wisconsin.
Development Support: 25%
- Work in conjunction with ROR Wisconsin’s Executive Director, Program Director, and Director of Development to ensure all messaging integrates and reinforces the value of giving.
- Work with Development Director on communications related to individual donor stewardship, donor newsletters, annual impact reports, fundraising campaigns, etc.
- Assist Development Director with grant-writing activities.
Perform additional duties as assigned.
Qualifications and Experience
There are innumerable ways to learn, grow and excel professionally. We respect this when we review applications and take a broad look at the experience of each applicant. We want to get to know you and the unique strengths you will bring to the work. We’ll honor your lived and professional experience as key aspects of your candidacy for the role and prioritize applicants with experience dismantling the structural inequities that disproportionately impact children and families with traditionally marginalized identities. We are most likely to be interested in your candidacy if you can demonstrate the majority of the qualifications and experiences listed below:
- Commitment to increasing equity in opportunity and outcomes for children and to recognizing factors known to significantly impact differential outcomes for children, including race, ethnicity, language, and socio-economic status
- Minimum three years of experience in communications, marketing, media relations or related field is required.
- Experience with early childhood education issues and/or in the nonprofit space is a plus.
- Bachelor’s degree in a related field is preferred.
- Proficiency in graphic design programs (e.g., Photoshop, Illustrator, InDesign, Canva), Microsoft Office Suite, and communications software (e.g., Mailchimp, Now Contact) is required.
- Superior writing skills; excellent verbal communication skills; and strong attention to detail.
- Demonstrated success in developing and implementing media relations, online media outreach and/or. social marketing programs for traditional, new, and emerging media.
- Strong analytical skills and use of data to drive decision-making and to build consensus/support.
- Ability to deliver on ambitious goals and benchmarks. Works well in teams and is flexible and committed to shared success.
- Exceptional listening, trust-building, and ability to lead inter-personally and through delegation.
- Belief in the power of diversity and excitement for working in a diverse culture and on diverse teams.
- A successful track record in setting priorities, managing relationships, and ability to prioritize, negotiate and work with a variety of internal and external stakeholders/partners.
- Access to a car with valid license and proof of insurance.
- Ability to move and transport book boxes weighing at least 30lbs preferred.
Full-time (40 hours), exempt, position. This staff person may work from a home office located in Wisconsin. Travel (<10%) expected, with some overnight, for attendance at quarterly, in-person team meetings, ROR Inc. national retreats, ROR Wisconsin Annual Meeting, Advisory Council meetings, and other meetings, as necessary.
Compensation and Benefits
The salary range for this position is $55,000-$60,000 commensurate with experience. ROR offers a robust benefits package including medical, vision, and dental insurance, 401(k) retirement plan with match, paid vacation, sick time, professional development, and more.
Commitment to Diversity
Reach Out and Read is committed to building an organization that embraces diversity, pursues equity, and fosters an environment of inclusion. Reach Out and Read sits at the intersection of health and education, uniquely positioned to play a critical role in addressing systemic disparities and inequities in the public health framework. ROR strives to be an antiracist organization, using its influence to fight against social injustice by supporting a culture of learning, empowerment, equity, and a deep appreciation for the unique experiences that we each bring to our communities. We believe that changing the world begins with holding ourselves and our workplace to that same standard.
About Reach Out and Read
Founded in 1989, Reach Out and Read is a national non-profit organization working to ensure all families have the opportunity to create meaningful everyday moments through shared reading aloud and building relationships. By leveraging pediatric care to champion the positive effects of reading daily and distribute books, Reach Out and Read gives young children a foundation for success and reaches 4.2 million children across the county – half of whom identify as BIPOC and a quarter of whom come from low-income families.
Reach Out and Read’s tens of thousands of trained pediatric providers use books as a diagnostic tool during regular checkups and teach parents how to engage their child with a book to promote positive parent-child interactions during the rapid brain growth between birth and age 5. The daily practice of reading aloud with a parent supports children’s literacy and math skill development, their social-emotional development, and prepares them for future success in school. Working together with our sites and providers, we leverage our three decades of expertise, build on our literacy foundations, and engage our shared networks as a catalyst for change, focusing on equitably strengthening and deepening our impact on the children, families, and communities we serve.
- Reach Out and Read program sites are located in 6,000 clinics, safety net hospitals, medical systems, and other healthcare settings in all 50 states, Washington, D. C., and the U.S. Virgin Islands.
- Reach Out and Read serves 4.2 million children and their families annually.
- More than 6.5 million new, developmentally appropriate books are given to children annually.
- 33,000 medical providers currently participate in Reach Out and Read
- Our peer-reviewed body of evidence demonstrates that Reach Out and Read parents are two-and-a-half times more likely to read regularly to their children, and that children experiencing Reach Out and Read show enhanced language development.
To learn more about Reach Out and Read, visit www.reachoutandread.org
——————————EQUAL OPPORTUNITY EMPLOYER——————————
Reach Out and Read is an equal opportunity employer and does not discriminate on the basis of sex, race, color, religion, sexual orientation, national origin, cultural heritage, ancestry, political belief, age, marital status, pregnancy, physical or mental disability or veteran status. Reach out and Read is compliant with the Americans with Disabilities Act and we are committed to making special accommodations for your interview or work as a member of our team. If specific accommodations are needed, please notify us and our HR team will work to accommodate your needs.
Cori Thiermann (she/her/hers)