Integrated Marketing Campaign: Sick Kids Can’t Wait


So you need to raise $8 million to support an aggressive expansion plan?

Jane-Miller Corissa

Learn how American Family Children’s Hospital rose to the “Sick Kids Can’t Wait” challenge to add 26 more pediatric critical care beds, a new high-acuity neonatal intensive care unit, expanded ORs and advanced heart and radiology treatment spaces. Add some new tools to your fundraising arsenal and learn how AFCH engaged the community, local business and our own employees through the “Sick Kids Can’t Wait” multi-channel campaign. Join Jane Miller, Director of Advertising and PR for UW Health, and Corissa Runde, Creative and Editorial Manager for UW Health as they share their successes, challenges and lessons learned.

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