Wednesday, July 1
From Noon – 1 p.m. Central Time
WHPRMS Webinar Series Presents: The “Rise of the Millennials” and the Prescription for Attracting them to Your Healthcare Brand
Presenter: Tamalyn Powell, SVP/Group Account Director, BVK
Welcome to the age of the Millennials and their affinity for all things digital… It’s a story that’s been unfolding before our very eyes. There has been a plethora of research on everything from the growing use of online media at every generational level to this “largest” generation and how they think. For today’s markeing administrators (who are more than likely not Millennials) it can be a bit daunting.
This presentation will offer an overview of what makes this generation tick and how they make buying decisions in general, as well as unique insights on their expectations of healthcare providers.