We are very excited to announce a new educational opportunity at the 2014 WHPRMS Annual Conference with the first-ever Pre-Conference Workshop!
The Pre-Conference Workshop, Your Digital Marketing Makeover, will be co-presented by Chris Boyer, AVP of Digital Strategy, Northshore/LIJ Health System and past keynote Chris Bevolo, President and Founder, Interval.
Healthcare marketers are facing a new consumer healthcare marketing paradigm, and digital marketing is at the center of this shift. But how do you master digital marketing, from a strategic and grassroots level, across all channels, tools and resources that digital has to offer? Hear from two of the leading healthcare digital marketing experts on what it takes to move away from the tired old marketing approaches of the past and embrace digital marketing. At the end of the workshop, they will apply their philosophies, strategies and tips in a digital marketing makeover for one of the workshop attendee’s hospital!
If you would like to be eligible to have your hospital selected for this case study, you need to register for this workshop by July 30. All registered attendees will receive an email asking if they’d like to be included in the drawing for this incredibly valuable prize. when all registered attendees will receive an email asking if they’d like to be included in the drawing for this incredibly valuable prize. Leading up to the workshop, the case study participant will receive complimentary consultation with Chris and Chris to put together this real-time case study to be presented at the end of the pre-conference workshop. Imagine being able to demonstrate to your senior leadership why digital marketing and WHPRMS are both worthwhile investments for your organization.
Only $95 to attend the pre-conference workshop, lunch included.