Scientific findings connecting the value between health and happiness have created an exciting platform for advertising and branding strategies. While national brands like Walgreens and Campbell’s Soup are leveraging this important relationship in their media initiatives, hospitals and healthcare organizations are perfectly positioned to take this message to their marketplace. Discover more about the relationship between “happy and healthy” and how one community health system is making that this premise the cornerstone of its brand.
Join Jan Nichols, Director of Marketing & Public Relations of West Georgia and Rob Rosenberg, President, Springboard Brand & Creative Strategy on May 20th at noon for an hour-long webinar.
Registration link, HERE.
