Thursday, Oct. 1
8:45am – 10:15am
- Bring Your A-Game…To Every Aspect of Your Life, Brenda Clark Hamilton, MA Ed, Algona
10:45 am – 11:45 am Breakout Sessions:
- A. Five Lessons Healthcare Marketers Can Learn From Mad Men, Stephanie Hungerford, Director Healthcare Marketing, Core Creative
- B. Retail Healthcare: Friend or Foe, Chris Rahill, Director of Insight & Innovation Yamamoto with client partner, Healthspot
- C. Marketing Your Physicians to Prospective Patients – Making the Most of Online
Biographies to Improve Patient Outcomes, Evan Perrault, PHD, UW-Eau Claire
1:15 pm – 2:15 pm Breakout Sessions:
- A. The New Rules of Brand Engagement, Rob Rosenberg, Springboard Brand & Creative Strategy
- B. Implementing CRM: Planning for the Unexpected, Kristina Hamill, Marketing Manager, Marshfield Clinic and Jennifer Ellestad, Lead Client Strategist, Tea Leaves
- C. Search Marketing: An Effective and Measurable Way to Convert Patients, Kelly Hazenfield, Director of Strategic Marketing & Communications – Centegra Health System and Joel Cessna, VP of Sales, ERUPTR
2:45 pm – 3:45 pm Breakout Sessions:
- A. Taking Patient Engagement to the Next Level, Pamela Mass, Chief Business Development and Marketing Officer, Gundersen Health System with Sandra Kramer, Senior Regional Account Director, Medicom Health
- B. Combining Digital and Traditional Marketing Strategies for Successful Outcomes, Tom Jensen, Mercy Health System
- C. If I Knew Then What I Know Now: What Every Communicator Needs to Know About Health Literacy, Steven W. Sparks, M.S. Director, WI Health Literacy
4:00 pm – 5:00 pm Breakout Sessions:
- A. Are You Feeding Your Hummingbird?, Randall McDaniels and Susan Crisler, McDaniels Healthcare Marketing
- B. Measure Up: Do Your Social & Digital Marketing Campaigns Make the Grade?, Jessica Walker, VP, Client Strategy and Michael Sengbusch, SVP Product Development, Digital Marketing Solutions – Influence Health
- C. Marketing the Employed Physician Practice, Susan Milford, OSF Healthcare System, Senior VP of Marketing and Communication
Friday, Oct. 2
9:45 am – 11:15 am
- Once Upon a Time vs. Blah Blah Blah – How to Become a Storyteller and Not Just Any Other Marketer, Theresa Rose, President, Serious Mojo Publications
