MHSCN/WHPRMS annual conference materials

Material downloads from the recent MHSCN/WHPRMS annual conference at the Stoney Creek Inn, in Onalaska, WI, September 30-October 2.

8:45am – 10:15am

Bring Your A-Game…To Every Aspect of Your Life, Brenda Clark Hamilton, MA Ed, Algona

10:45 am – 11:45 am Breakout Sessions:

A. Five Lessons Healthcare Marketers Can Learn From Mad Men, Stephanie Hungerford, Director Healthcare Marketing, Core Creative
B. Retail Healthcare: Friend or Foe, Chris Rahill, Director of Insight & Innovation Yamamoto with client partner, Healthspot
C. Marketing Your Physicians to Prospective Patients – Making the Most of Online
Biographies to Improve Patient Outcomes, Evan Perrault, PHD, UW-Eau Claire

1:15 pm – 2:15 pm Breakout Sessions:

A. The New Rules of Brand Engagement, Rob Rosenberg, Springboard Brand & Creative Strategy
B. Implementing CRM: Planning for the Unexpected, Kristina Hamill, Marketing Manager, Marshfield Clinic and Jennifer Ellestad, Lead Client Strategist, Tea Leaves
C. Search Marketing: An Effective and Measurable Way to Convert Patients, Kelly Hazenfield, Director of Strategic Marketing & Communications – Centegra Health System and Joel Cessna, VP of Sales, ERUPTR

2:45 pm – 3:45 pm Breakout Sessions:

A. Taking Patient Engagement to the Next Level, Pamela Mass, Chief Business Development and Marketing Officer, Gundersen Health System with Sandra Kramer, Senior Regional Account Director, Medicom Health
B. Combining Digital and Traditional Marketing Strategies for Successful Outcomes, Tom Jensen, Mercy Health System
C. If I Knew Then What I Know Now: What Every Communicator Needs to Know About Health Literacy, Steven W. Sparks, M.S. Director, WI Health Literacy

4:00 pm – 5:00 pm Breakout Sessions:

A. Are You Feeding Your Hummingbird?, Randall McDaniels and Susan Crisler, McDaniels Healthcare Marketing
B. Measure Up: Do Your Social & Digital Marketing Campaigns Make the Grade?, Jessica Walker, VP, Client Strategy and Michael Sengbusch, SVP Product Development, Digital Marketing Solutions – Influence Health
C. Marketing the Employed Physician Practice, Susan Milford, OSF Healthcare System, Senior VP of Marketing and Communication

9:45 am – 11:15 am

Once Upon a Time vs. Blah Blah Blah – How to Become a Storyteller and Not Just Any Other Marketer, Theresa Rose, President, Serious Mojo Publications