The introduction of the health insurance exchange changed the health care landscape. There was much movement in the marketplace and in the Medicaid program as consumers may have switched coverage or gained coverage for the first time. What does this mean for marketing and public relations professionals?
Joanne Alig, WHA Senior Vice President, Policy & Research, leads WHA’s efforts to monitor, analyze and assess the impact that the health insurance exchange has had on our health care delivery system. She will provide an overview of the effect on our hospitals and health systems in 2014, and what we know so far for 2015 as the next sign up period is just a few months away.
Wednesday, July 30, 2014 12:00 PM – 1:00 PM CDT