Welcome to the WHPRMS Membership Resource Center, where we’ll share some of the best tips, tricks, articles, and trends from the WHPRMS Board and our membership! Have a great article or tip you want to share? E-mail it to membership@whprms.org.

In Their Shoes articles:

The Top Five Ways to Build Relationships with Physicians
by Kathy Schultz, UW Health, 4/17

What I learned This Summer
by Jamie Collins, Southwest Health Center, 6/17

Wisconsin Needs You
by Mary Kay Grasmick, WHA, 4/17

 

2017 Conference Communications Review Winner Photos

WHA series Article 1:  HEAT

WHPRMS is pleased to introduce a new bi-monthly series of articles titled In Their Shoes. The series will highlight the experiences of a variety of people in an effort to improve our understanding of their perspective, while creating opportunities for us to improve communication. We encourage you to share your comments and suggestions for future articles.

Need to explain a Nissen Fundoplication procedure at the reading level of a fourth grader for patient web content? https://www.ragan.com/Main/Articles/51674.aspx

How to Build Relationships with Referring providers. http://www.mdconnectinc.com/medical-marketing-insights/-temporary-slug-6dcade4b-af1e-452a-a5b5-c24d646d64e4

Innovative Ways to Build Relationships with Referring Providers. https://getreferralmd.com/2012/10/market-to-other-doctors/

Stumped for how to fill this months newsletter? https://getreferralmd.com/2013/07/content-strategy-tips-for-healthcare-facilities/

Looking for your next read? Check out this reading list for communicators! https://www.healthcarecommunication.com/Main/Articles/15464.aspx??utm_source=salesforce&utm_medium=email&utm_campaign=Ragan+Health+Care+-+Final+-+July+19

A step by step guide to easily creating your own infographics. http://digimarcon.com/the-ultimate-guide-to-creating-shareable-infographics-using-powerpoint-or-keynote/

How to leverage Twitter Moments for your brand. https://www.healthcarecommunication.com/Main/Articles/15508.aspx??utm_source=salesforce&utm_medium=email&utm_campaign=Ragan+Health+Care+-+Final+-+July+19

What do Referring Docs Want? http://www.slideshare.net/dandunlop/marketing-to-referring-physicians-aamc-presentation-2012

It’s a New Year, which means new approaches to beating stress that creeps up at work. http://www.fiercecmo.com/special-report/5-stress-busting-techniques-for-marketers

Be prepared when crisis communications needs arise with this helpful guide from SHSMD. http://www.shsmd.org/resources/display.dhtml?slug=a-brief-guide-to-crisis-communications-for-hospitals-health-systems-and-health-care-entities

The latest healthcare marketing trends for 2017: http://www.pwc.com/us/en/health-industries/top-health-industry-issues.html

Work/life balance is possible, even in the age of “24/7 accessibility” http://www.businessnewsdaily.com/5244-improve-work-life-balance-today.html

The WHPRMS Annual Communications Review is a great place for inspiration for campaigns that connect. See our 2016 winners! http://whprms.org/communication-review/

Expect to see an even bigger impact from online marketing in 2017: http://www.forbes.com/sites/jaysondemers/2016/11/14/7-online-marketing-trends-that-will-dominate-2017/#18ca014adec8

Could you use help with organizing your work life? https://www.entrepreneur.com/article/242359

Who’s doing healthcare social media right? http://www.forbes.com/sites/steveolenski/2015/11/27/social-media-for-health-care-whos-doing-it-right/#3acda7d81b16

What to expect to see from hospital marketing in 2017: http://www.healthleadersmedia.com/marketing/3-hospital-marketing-trends-watch-2017

Learn more about the latest organization craze: Bullet Journaling http://www.rawstory.com/2016/12/how-one-notebook-could-replace-all-the-productivity-apps-that-have-failed-you/

Don’t forget to include content marketing within your healthcare marketing campaign. Some helpful reminders from Forbes.com. http://www.forbes.com/sites/ajagrawal/2016/01/17/7-content-marketing-tips-for-healthcare-companies/#4aa9f54f60e8