Hospital Advertising: Connecting Healthy and Happy
Scientific findings connecting the value between health and happiness have created an exciting platform for advertising and branding strategies. While national brands like Walgreens and Campbell's Soup are leveraging this important relationship in their media initiatives, hospitals and healthcare organizations ...
Hospital marketers: Cure “I need a brochure” syndrome (Guest Blog)
It’s a common scenario that plays out in healthcare marketing departments across the country. The belief that a monumental problem can be solved by introducing a single tactical element – a brochure, a billboard, a radio campaign – you name ...
