Integrated Marketing Campaign: Sick Kids Can’t Wait
So you need to raise $8 million to support an aggressive expansion plan? Learn how American Family Children’s Hospital rose to the “Sick Kids Can't Wait” challenge to add 26 more pediatric critical care beds, a new high-acuity neonatal intensive care ...
Hospital marketers: Cure “I need a brochure” syndrome (Guest Blog)
It’s a common scenario that plays out in healthcare marketing departments across the country. The belief that a monumental problem can be solved by introducing a single tactical element – a brochure, a billboard, a radio campaign – you name ...
