Hospital Advertising: Connecting Healthy and Happy

Scientific findings connecting the value between health and happiness have created an exciting platform for advertising and branding strategies. While national brands like Walgreens and Campbell's Soup are leveraging this important relationship in their media initiatives, hospitals and healthcare organizations ...

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Call for Speakers Submission Process

Welcome to the WHPRMS Call for Speakers Submission Process Next spring and/or fall when healthcare strategy and market development professionals gather at our annual conferences they will be looking for innovative strategies, cutting-edge ideas, new concepts, and workable implementation plans to lead ...

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Webinar on CAHPS Hospital Survey

Ann Corba, a Patient Experience Advisor with Press Ganey Associates, reviews the current trends of the CAHPS hospital survey (HCAHPS) and how to use patient satisfaction data to help drive change within your organization. This webinar discussed the changing landscape ...

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