Bridging the Gap

No public relations or marketing professional ever imagines he or she will utter the words, “Our goal is not to promote your practice” to a neurosurgeon. Yet that was precisely the hole out of which I found myself digging while working ...

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Social Media Time

As I sit down to write this blog post, I can’t help but think about all the “social media time” I’ve been racking up lately. If you are anything like me, you’ve entered into this virtual world of connections, ...

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Escape from cyberspace!

Facebook. Twitter. LinkedIn. Yammer. Sure, they’ll keep you connected but they won’t shake your hand, look you in the eye or buy you a drink. At the risk of sounding retro, I’m here to promote the benefits of real, personal interaction. Sure, ...

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