Bridging the Gap

No public relations or marketing professional ever imagines he or she will utter the words, “Our goal is not to promote your practice” to a neurosurgeon. Yet that was precisely the hole out of which I found myself digging while working ...

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Healthcare’s Noble Mission

My 16-year old daughter, Sarah*, has been determined to pursue a career in healthcare, specifically patient care, since she was four years old. Such determination, I believe, came from a small community hospital where I was employed while she was ...

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