5 health care headlines you must read
May 2013 Each month, in addition to marketing and communications posts, I explore new issues impacting Wisconsin’s hospitals and health systems. In partnership and orientation with the Wisconsin Hospital Association (WHA), this blog will feature headlines and hot button issues concerning ...
Do you make these three mistakes in your advertising?
Imagine this: In your monthly marketing meeting with your clinic directors and executives, you discover Dr. G’s daily patient volume is low. Regardless of the possible reasons why, executives tell you to immediately run an advertising campaign for her. You ...
Top reasons why local hospitals use social media
By now, you’ve heard about 80 percent of Internet users have looked up health information online. But what you may not know is 57 percent of consumers have noted a social media connection with a hospital was likely to have a ...
6 reasons why your hospital needs a mobile-friendly website
I rarely leave the house without my phone. In fact, if I’m already on the road and realize I forgot it, I will go back to get it–even if it will put me at risk of being late. If you’re like ...
