Conference sneak peek: Selling social media to C-suite
Countdown until conference: 40 days. Are you excited? I am! As you already know, the WHPRMS 2014 Annual Conference at the Wilderness Resort in Wisconsin Dells is approaching. I’ve been busy interviewing guest speakers and keynotes to bring you an ...
Do you make these three mistakes in your advertising?
Imagine this: In your monthly marketing meeting with your clinic directors and executives, you discover Dr. G’s daily patient volume is low. Regardless of the possible reasons why, executives tell you to immediately run an advertising campaign for her. You ...