4 news clippings to read

JULY HEADLINES Trend: Hospital design tailors to natural disasters According to FierceHealthcare and Forbes, as more hospitals adopt to environmentally friendly hospital design, new construction projects are keeping an eye on both environmental impact and resilience to climate change and the extreme ...

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Forget social media. Think grassroots.

If you’ve ever been a target of a grassroots marketing (guerrilla) marketing campaign, it’s not likely you’ve forgotten the experience. Just ask the Australian beach-goers in 2009 who stumbled upon promotions for Discovery Channel’s Shark Week, where surfboards appeared to ...

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7 rules to make your web content pop

  Eighty-five percent of all healthcare searches on the web are initiated for a loved one, which means that potential patients and their families are genuinely invested in finding content that will help guide their medical decisions. They’re seeking detailed information ...

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