WHPRMS August Blog

The WHPRMS Annual Conference will be held October 2 – 4 at the Best Western Premier Waterfront Hotel & Convention Center in Oshkosh. The theme this year is Play Your Cards Right, You Can’t Win If You Don’t Play.

Attendees at past WHPRMS Annual Conferences know that these events are Wisconsin’s premier opportunity for healthcare marketers to network, meet old and new friends, play like kids again, and learn from leaders in our field. The annual Leadership Recognition and Awards dinner honors the best and brightest among us.

This year’s conferences features keynote speakers, workshops and exhibitor showcases that will greatly improve upon your wealth of personal knowledge, provide you with new motivation and undoubtedly, make you more effective at work. A few of the scheduled speakers are highlighted in this post.

Your organizations’ employees pay close attention to branded marketing messages in print, on TV, on radio and in social media. Kris Baird, President/CEO, Bair Group will discuss the value in matching your patient experience with the promises made in your ad campaigns. Living the Brand Promise – Every Timeexplores the employee’s role in this regard. Every moment of truth must be an opportunity to build trust and confidence in your brand. If the ads promote high quality, compassionate care, what happens when the customer experiences anything less than excellence? You’ll be challenged to re-examine how your marketing messages match reality and how you can create better alignment and ultimately brand consistency. In the end, your fellow employees will embrace and deliver the high quality, compassionate care that your brand promises.

Looking for tips on how to improve your content-driven marketing efforts? Anne Bogen, Account Strategy Director, Geonetric, Alison Culhane, Digital Marketing Specialist, Gundersen Health and Katie Keefe, Digital Marketing Specialist, Gundersen Health hope to answer your top content marketing questions. You’ll learn how Gundersen Health developed an online content hub for their website that provides user-focused content to e-newsletters, social media and more. They will also offer tips to make sure your efforts pay off.

And speaking of “play”, this year’s WHPRMS Annual Conference will feature what is billed as a funny, highly interactive master class in missing the obvious, distressing yourself and procrastinating like a pro. Dr. Steve Bedwell’s scheduled presentation To Win, We Must Understand Why We Sometimes Fail! is bound to make you laugh. Bedwell found his inspiration in a ping pong ball, a dead house fly and Shania Twain. His wisdom includes a lesson on Habit Hacking, a three-step process for avoiding burnout, responding to leadership, and meeting challenges more mindfully. His presentation promises to be riveting, provocative and funny.

Watch this space for additional profiles of select speakers lined up for the WHPRMS Annual Conference Play Your Cards Right, You Can’t Win If You Don’t Play.  Register for the conference before September 1 to receive the $50 early bird discount.

We are looking forward to seeing you there!

 James Shulkin is the Internal Communication Manager at Quartz Health Solutions, Inc., and a member of WHPRMS since 1999.