Today’s healthcare consumerism is fueled by the ready availability of negative reviews, widely covered medical errors, the inadvertent (or intentional) sharing of misinformation, political or religious bias and unfavorable survey results. Any one of these can impact your healthcare organization’s ...
It’s been a wild few weeks! I’m feeling better now and thankful for excellent healthcare, health insurance, and for early detection. I’m also thankful that I can write this blog about the patient journey with fresh insight generated by recent, ...
The mass protests in response to the death of George Floyd (and the past history of questionable deaths of persons of color in police custody) have brought hundreds of thousands into the streets. The Black Lives Matter movement has made ...
I am fortunate to have a cousin whose professional career and innate intellectualism has made him a trusted and respected healthcare futurist. David Shulkin, MD recently served as the Secretary, U.S. Department of Veterans Affairs (appointed by President Trump). Before ...
In my last blog Seven Critical Steps Healthcare Marketers Must Take in the Times of COVID-19, I wrote that credible information, disseminated according to a carefully planned crisis communication strategy is a critical responsibility of every hospital’s marketing department. By ...
