What’s a brand? According to an article in Forbes by Jerry McLaughlin, “a brand is what your prospect thinks of when he or she hears your brand name. It’s everything the public thinks it knows about your name brand offering—both factual ...
Lately, I’ve spent some time writing and thinking about the Voice of the Customer (VoC) concept. Simply put, the VoC program is “the in-depth process of capturing customer’s expectations, preferences and aversions.” Customers are the lifeblood of our companies. They are ...
Hootsuite, a social media management tool that allows users to schedule and post updates to any page or profile for Facebook, Twitter, LinkedIn, Google+, Instagram, WordPress, and other platforms from one place, recently came out with a 36-page report on social media trends ...
You’ve probably taken the time to reflect back on 2018 to consider your accomplishments. You launched a really cool campaign, successfully rolled out a new product or initiative, or even squelched a potential crisis, saving your company’s impeccable reputation. You had ...
Last month, I talked about the power of storytelling and how I believe storytelling is an effective way to engage your audiences, especially in face-to-face encounters. We are all storytellers, right? And we are really good at it when it comes ...
