I recently had the opportunity to represent my employer at a booth during the Wellness of Wisconsin’s annual conference in Madison. More than 60 vendors were in attendance, trying to gain the attention of more than 500 conference attendees. Conference ...
“We are wired through stories. When we hear stories and can relate to those stories, we begin to connect to both the people in the story, as well as the people telling the story.” This quote from Christi Zuber, the ...
Bad PowerPoint presentations are beginning to fascinate me. Why? “PowerPoints” are a tool designed to improve our knowledge and understanding of subject matter, yet they are widely misused. Who hasn’t sat through a dreadful PowerPoint presentation that felt like it would never end? I ...
How exciting is it that the 2018 WHPRMS Tri-State Conference, “Adventures in Healthcare Marketing and PR,” is only a few short weeks away?! If you are waiting to register, don’t. We’re partnering with our counterparts in Illinois and Minnesota to ...
One of the more interesting and gratifying aspects of my work in healthcare marketing and PR has been pitching stories to the media. Securing earned media can be a time-consuming and sometimes thankless endeavor, but there is nothing like a ...
