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News

August 11th, 2020

WHPRMS August Blog: Ten Steps for Improved Reputation Management – Both Online and Offline

Today’s healthcare consumerism is fueled by the ready availability of negative reviews, widely covered medical errors, the inadvertent (or intentional) sharing of misinformation, political or religious bias and unfavorable survey results. Any one of these can impact your healthcare organization’s ...

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July 13th, 2020

WHPRMS July Blog: At the Center of the Patient Journey: My Lyme Disease Rollercoaster

It’s been a wild few weeks! I’m feeling better now and thankful for excellent healthcare, health insurance, and for early detection. I’m also thankful that I can write this blog about the patient journey with fresh insight generated by recent, ...

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June 15th, 2020

WHPRMS June Blog: Seven Steps for Addressing Racism as a Public Health Crisis

The mass protests in response to the death of George Floyd (and the past history of questionable deaths of persons of color in police custody) have brought hundreds of thousands into the streets. The Black Lives Matter movement has made ...

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May 11th, 2020

WHPRMS May Blog: 10 Sectors for Marketing Jobs in the Post-COVID Healthcare Economy

I am fortunate to have a cousin whose professional career and innate intellectualism has made him a trusted and respected healthcare futurist. David Shulkin, MD recently served as the Secretary, U.S. Department of Veterans Affairs (appointed by President Trump). Before ...

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April 13th, 2020

WHPRMS April Blog: Healthcare Marketing in the Time of COVID-19, Eight Additional Steps as the Crisis is Upon Us

In my last blog Seven Critical Steps Healthcare Marketers Must Take in the Times of COVID-19, I wrote that credible information, disseminated according to a carefully planned crisis communication strategy is a critical responsibility of every hospital’s marketing department. By ...

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