Lately, I’ve spent some time writing and thinking about the Voice of the Customer (VoC) concept. Simply put, the VoC program is “the in-depth process of capturing customer’s expectations, preferences and aversions.” Customers are the lifeblood of our companies. They are ...
Hootsuite, a social media management tool that allows users to schedule and post updates to any page or profile for Facebook, Twitter, LinkedIn, Google+, Instagram, WordPress, and other platforms from one place, recently came out with a 36-page report on social media trends ...
You’ve probably taken the time to reflect back on 2018 to consider your accomplishments. You launched a really cool campaign, successfully rolled out a new product or initiative, or even squelched a potential crisis, saving your company’s impeccable reputation. You had ...
Last month, I talked about the power of storytelling and how I believe storytelling is an effective way to engage your audiences, especially in face-to-face encounters. We are all storytellers, right? And we are really good at it when it comes ...
I recently had the opportunity to represent my employer at a booth during the Wellness of Wisconsin’s annual conference in Madison. More than 60 vendors were in attendance, trying to gain the attention of more than 500 conference attendees. Conference ...
