September 28-30, 2022
Stoney Creek Hotel | Onalaska, WI

 

The 2022 WHPRMS Annual Conference, will be held September 28-30, at the Stoney Creek Hotel in Onalaska, WI. The conference will feature lively keynote speakers, workshops, networking opportunities, an exhibitor showcase, and a grand awards ceremony.

WHO SHOULD ATTEND?

Public relations, marketing, and business development professionals looking to further their healthcare knowledge and expertise should consider attending. Members and non-members are welcome to attend the conference.

*Register HERE by September 1st to receive the early bird rate!

*For WHPRMS members, please be sure to log into the website before registering.
**Not a member? Click here to join now!

See exhibitor and sponsor information here

Schedule at a Glance

Wednesday, September 28

2:00-4:00 PM                     Exhibitor Setup

4:00-6:00 PM                     Registration

6:30-8:00 PM                     Welcome Reception/Networking Event


Thursday, September 29

7:00 AM-5:00 PM             Registration

7:30-8:30 AM                     Exhibitor Showcase

7:30-8:30 AM                     Breakfast

8:30-9:00 AM                     WHPRMS Annual Meeting

9:00-10:30 AM                  Opening Keynote – More Than a Gas Station: Engaging Your Fanbase
Speaker: Paige Forde, Kwik Trip

Description: With an identifiable brand voice, Kwik Trip’s social media content targets and resonates with a Midwest audience using humor and relatability. The presentation will dive into how the passionate Kwik Trip fanbase has grown, key practices in the social strategy, and the utter importance of tracking social listening and industry trends. It will also delve into influencer marketing developed by seeking out authentic content creators in your region.

10:30-11:00 AM                Break and Exhibitor Showcase

11:00 AM-12:00 PM        Breakout Block 1

Breakout 1.1 – Marketing in the Metaverse
Speaker: Stefan Agustsson, RealityBlu

Description: When Facebook rebranded to Meta, it was a top news story. Many marketers were left wondering, “What the heck is the Metaverse?” And more importantly – “What does this mean for me as a marketer?” Join us to learn enough to be dangerous when conversations about AR. VR, MR and XR come up. You’ll walk away with ideas for how to easily adapt your marketing strategies to incorporate emerging technologies and determine the order of priority for adapting.

 

Breakout 1.2 – Identifying and Leveraging Community Influencers for Behavior Change Campaigns
Speakers: Jennifer Savino and Michelle Sweet, KW2

Description: Organizations often need to break down barriers with consumers to build authentic trust and encourage action towards healthy life choices. This is especially the case when messaging to traditionally underrepresented populations and for more sensitive health-related topics that may have a history of shame-heavy messaging. One efficient and proven communications strategy that builds trust quickly with harder-to-reach audiences is to engage and leverage influencers to carry your message digitally and/or through their existing communication channels. This presentation walks through the development of several existing and proven influencer initiatives KW2 has undertaken on behalf of health organizations in the Midwest. Presenters share lessons learned, the authentic voices of the communities served, and unique insights learned along the way. Presenters also provide participants with high-level concrete steps on how organizations can develop, launch, and track the success of their own influencer campaigns.

 

Breakout 1.3 – Session title coming soon!
Speaker: Virgin Pulse

Description: Coming soon!

12:00-1:00 PM                  Lunch and Exhibitor Showcase

1:00-2:00 PM                    Breakout Block 2

Breakout 2.1 – Digital Marketing: Connecting with Your Patients
Speaker: Lyndsey Bishop, Image Works

Description: In an increasingly digital world, bringing your marketing efforts online in an effective and efficient way can be challenging. Thankfully, our webinar breaks down the different ways you can reach digital marketing success. During the webinar, we cover smart strategies to help you not only establish an online presence, but also target patients while they’re doing internet searches, surfing their favorite sites and checking their social media. Plus, we walk you through our streamlined digital marketing process and answer listener questions!

 

Breakout 2.2 – Keeping it Local: Using Data to Measure and Reduce Patient Outmigration in Rural Markets
Speaker: Adam Tiedt, Intellimed

Description: Learn how to leverage data to assess a rural community’s current and future healthcare needs, uncover patient outmigration trends, and identify key physicians who refer patients to other facilities. Discussion will focus on why patients leave for care, what services they leave for, the impact it has on the local economy, and what you can do to change this behavior.

 

Breakout 2.3 – Internal Communications
Speaker: Black River Memorial Hospital

Description: Coming soon!

2:00-2:30 PM                     Break and Exhibitor Showcase

2:30-3:30 PM                     Breakout Block 3

Breakout 3.1 – DIY Video Marketing in 4 Steps: A Step-by-Step Guide to Producing Quality Video Content In-House Without Having to Hire a Marketing Agency
Speakers: Emily Gall and Kassie Dalsveen, North of Eight Design and Marketing

Description: Coming soon!

 

Breakout 3.2 – Owning the Story – Getting Employees to Understand (and embrace) Their Role in Sharing the Brand
Speaker: Emily Hartzog, Chartwell Agency

Description: Your healthcare organization has a brand, and it’s not always the carefully cultivated image shaped by the marketing department. In fact, your brand lives outside the organization entirely with patients, partners, and your community. It’s shaped by the countless experiences they have each day with members of your team – the care providers, the receptionists, the janitorial team, the leadership. Marketing and branding is everyone’s job, so, how can marketers help team members at all levels to understand – and deliver upon – the brand promise?

 

Breakout 3.3 – Navigating the Healthcare Consumer’s Changing Behaviors and Expectations as We Emerge from the Pandemic Era
Speaker: Cindy Roberts, Mayo Clinic

Description: In this session, you’ll understand the increasingly nuanced and complex consumer expectations that were accelerated during the pandemic and consider the implications to how they think, feel and act as it relates to healthcare. We’ll also discuss ideas to navigate the changing landscape and position for the future.

3:30-4:00 PM                     Break and Exhibitor Showcase

4:00-5:00 PM                     Breakout Block 4

Breakout 4.1 – Fundraising Communication
Speaker: AMPERAGE Fundraising & Marketing

Description: Coming soon!

 

Breakout 4.2 – Becoming the Talk of the Town: How to Give Your Doctors a Voice and Solve Your Content Production Needs
Speaker: Bill Klaproth, DoctorPodcasting and Tine White, Upland Hills Health

Description: You know how most healthcare marketers don’t’ have a sure-fire way to effectively promote their doctors and at the same time are under pressure to develop content? Sound familiar? Well, podcasts are the easy solution offering you an audio marketing strategy to promote your doctors while helping produce all your other content needs.

Bill Klaproth from DoctorPodcasting will show you the power of podcasts and have a sit-down chat with Tina White from Upland Hills Health about her use of podcast and how they fit in her marketing mix.

 

Breakout 4.3 – Information coming soon!
Speaker: Information coming soon!

Description: Coming soon!

6:00-6:30 PM                     Cocktail Hors d’ouevres Reception with Exhibitor Showcase

6:30-7:30 PM                     Dinner, Leadership Recognition, and Awards Ceremony

8:00 PM                               Oktoberfest!


Friday, September 30

7:00-11:15 AM                  Registration

7:30-8:30 AM                   Breakfast

8:30-9:15 AM                    WHA Update

9:15-11:15 AM                   Closing Session – Live Your Brand and Lead with Impact!
Speaker: Dawn Garcia, Pursuit of Excellence LLC/POE Talent Solutions

Description: This dynamic session connects who we are as individuals with who we are in the workplace, enabling us to bring our best self to those around us. Learn valuable self-awareness to achieve more with joy and natural fulfillment! Live your best life while building leadership credibility, influence, and trust with your teams. Warning – this session will change how you show up at work, and how others experience you – for the better!