It’s no secret that local hospitals and healthcare facilities play a critical role in the success and wellbeing of a thriving community. Without access to local, quality healthcare, not only are individuals forced to leave town for even their most ...
Healthcare marketers must continually review and modify social media communications strategy, which typically include a robust website, Facebook, YouTube, Twitter and LinkedIn. This is especially true as social media channels rise and fall in terms of popularity and technical advantages. ...
The 2021 WHPRMS conference in Milwaukee looked a little different than we imagined during the giddy post-vaccination planning months of late spring and early summer. But with masks and physical distancing, we were able to pull off a fabulous slate ...
In these times when COVID rages through our communities, the public is increasingly susceptible to false or dangerous information. There’s plenty of disinformation available, as purported health practitioners and politicians promote false cures or question the value of vaccines. We know ...
As marketers, we are taught early on in our marketing careers to clearly identify our target audience in order to offer the most effective message. For example, what are the demographics of details about the group we are trying to ...
