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News

April 19th, 2022

April Blog: Dopamine and Five More Reasons to Enter the Prestige Awards

Following the recent Oscars broadcast, plenty of social media commenters bent over backward to throw shade on an event that will be most remembered for a slap in the face. In a year when most moviegoers were avoiding indoor spaces ...

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March 10th, 2022

March Blog: Work Smarter, Not Harder with Social Determinants of Health

Let’s face it. If you work in marketing, you know the uphill battle required every budget season, when the phrase, “Do more with less.” feels like the team motto. Budgets are being cut and leadership is asking more from you, ...

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December 22nd, 2021

December Blog: Three Strategic Ways to Partner with Your Community to Make a Difference and Strengthen Your Brand

It’s no secret that local hospitals and healthcare facilities play a critical role in the success and wellbeing of a thriving community. Without access to local, quality healthcare, not only are individuals forced to leave town for even their most ...

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November 24th, 2021

November Blog: Instagram Best Practices for Reaching Millenial and Gen Z Customers

Healthcare marketers must continually review and modify social media communications strategy, which typically include a robust website, Facebook, YouTube, Twitter and LinkedIn. This is especially true as social media channels rise and fall in terms of popularity and technical advantages. ...

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October 28th, 2021

October Blog: Three Reflections from the WHPRMS Conference in Milwaukee

The 2021 WHPRMS conference in Milwaukee looked a little different than we imagined during the giddy post-vaccination planning months of late spring and early summer. But with masks and physical distancing, we were able to pull off a fabulous slate ...

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