In my last blog Seven Critical Steps Healthcare Marketers Must Take in the Times of COVID-19, I wrote that credible information, disseminated according to a carefully planned crisis communication strategy is a critical responsibility of every hospital’s marketing department. By ...
Healthcare marketers are adept at pivoting suddenly to address the latest public relations crisis such as natural disasters, mass shootings, questionable care or behavior by hospital staff or, as is the case now, the spreading coronavirus disease (COVID-19) infection rate. The ...
I am a big fan of storytelling. Recently, I attended the Moth StorySlam event titled LOVE HURTS. Audience members told short stories about love, described this way – “a love that made you go OUCH. The agony of deferred love! ...
If you attended the October WHPRMS Annual Conference you not only heard from an impressive array of very smart speakers, you also received a complimentary copy of Chris Bevolo’s latest book Joe Public III: The End of Hospital Marketing. In ...
As a hospital marketing director, I knew that a clean and aesthetically pleasing facility instilled confidence among our patients, visitors and the community as a whole. During a $34 million facilities improvement project, much attention was given to creating attractive ...
