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News

September 15th, 2021

September Blog: First, Do No Harm: Ethics in Healthcare Marketing

In these times when COVID rages through our communities, the public is increasingly susceptible to false or dangerous information. There’s plenty of disinformation available, as purported health practitioners and politicians promote false cures or question the value of vaccines. We know ...

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August 9th, 2021

August Blog: You May be Neglecting a Crucial Audience in Your Marketing Plan

As marketers, we are taught early on in our marketing careers to clearly identify our target audience in order to offer the most effective message.  For example, what are the demographics of details about the group we are trying to ...

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July 11th, 2021

July Blog: An Affirmed Affordable Care Act Provides New Marketing Opportunities

June 17 of this year will be remembered by some as perhaps the final action taken by the United States Supreme Court to uphold the tenets of the Affordable Care Act. In this case, the SCOTUS ruling focused on a ...

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June 18th, 2021

June Blog: Does Our Organization Need To Be On Every Social Media Platform?

The super short answer is: No. But, for those who are wondering why you don’t need to have a presence on every social media platform out there, read on. Just like any other aspect of your marketing strategy, your social ...

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May 18th, 2021

May Blog: Seven Productivity Enhancing Apps for a Post-COVID Office Presence

At this writing, 44.8% of Wisconsin residents have received at least one dose of the COVID-19 vaccination. With more and more individuals vaccinated, employers are beginning to consider how to bring employees back into the office. Most of us have ...

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