The 2021 WHPRMS conference in Milwaukee looked a little different than we imagined during the giddy post-vaccination planning months of late spring and early summer. But with masks and physical distancing, we were able to pull off a fabulous slate ...
In these times when COVID rages through our communities, the public is increasingly susceptible to false or dangerous information. There’s plenty of disinformation available, as purported health practitioners and politicians promote false cures or question the value of vaccines. We know ...
As marketers, we are taught early on in our marketing careers to clearly identify our target audience in order to offer the most effective message. For example, what are the demographics of details about the group we are trying to ...
June 17 of this year will be remembered by some as perhaps the final action taken by the United States Supreme Court to uphold the tenets of the Affordable Care Act. In this case, the SCOTUS ruling focused on a ...
The super short answer is: No. But, for those who are wondering why you don’t need to have a presence on every social media platform out there, read on. Just like any other aspect of your marketing strategy, your social ...
