The mass protests in response to the death of George Floyd (and the past history of questionable deaths of persons of color in police custody) have brought hundreds of thousands into the streets. The Black Lives Matter movement has made ...
I am fortunate to have a cousin whose professional career and innate intellectualism has made him a trusted and respected healthcare futurist. David Shulkin, MD recently served as the Secretary, U.S. Department of Veterans Affairs (appointed by President Trump). Before ...
In my last blog Seven Critical Steps Healthcare Marketers Must Take in the Times of COVID-19, I wrote that credible information, disseminated according to a carefully planned crisis communication strategy is a critical responsibility of every hospital’s marketing department. By ...
Healthcare marketers are adept at pivoting suddenly to address the latest public relations crisis such as natural disasters, mass shootings, questionable care or behavior by hospital staff or, as is the case now, the spreading coronavirus disease (COVID-19) infection rate. The ...
I am a big fan of storytelling. Recently, I attended the Moth StorySlam event titled LOVE HURTS. Audience members told short stories about love, described this way – “a love that made you go OUCH. The agony of deferred love! ...
