Connecting healthcare professionals in marketing & public relations throughout Wisconsin


2015 Annual Conference – Joint WI and MN

Sep. 30 - Oct. 2, 2015 at the Stoney Creek Inn in La Crosse. Mark your calendars!


Low health literacy is directly associated with higher mortality, poorer health status and increased hospital and ER use. One-third of all adults have problems understanding even basic information; such as how to care for themselves after leaving the hospital or ...READ MORE

How will you market this to your patients? Last month, the Centers for Medicare & Medicaid Services (CMS) issued its final decision that provides for Medicare coverage of screening for lung cancer with low dose computed tomography (LDCT). This decision advocates ...READ MORE

February 2015 Health care considered fastest-growing job market In January, the La Crosse Tribune covered a story about local students who explored Gunderson Health System’s “Hands on Health Day.” The students (or candidates for the fastest-growing job market in the country) toured ...READ MORE