Thursday, October 22, 12:00-1:00 PM (CST)
Crisis Communication Now and in the Future by AMPERAGE Marketing
AMPERAGE’S crisis communications experts have been boots on the ground for a myriad of crises across industries–from airline 9/11 response and natural disasters to foodborne pathogen recalls and most recently serving as crisis consultants for a public health entity during COVID-19.
Mark Mathis and Lori Davis will discuss the importance of crisis communications plans, training, and drills before a crisis hits. Effective messengers and clear communicators are important; however, strategic thinkers are essential.
They will share insights on how the crisis communications landscape has changed forever and what this means for healthcare communicators and marketers. During this webinar, topics that will be discussed include:
- Readiness: How novel raised the nimble quotient
- Importance of balancing scientific data with humanized stories
- Brand fatalities over tone deafness
- Words without action and accountability are just lip service
- Collaboration for the greater good
- Rise in owned and earned media
Monday, November 16, 12:00-1:00 PM (CST)
Direct Mail: Success from Start to Finish by Streamworks
The way we marketing to our customers is changing every day, so what are the key elements you need to incorporate into your campaign to generate a strong response rate and a healthy ROI? Join Christine Finnegan, Director of Marketing at Streamworks and Carrie McLaughlin, Business Development Executive, to discuss direct mail marketing strategy, segmentation, efficiencies, and tracking that can build success in your next direct mail program.
- The elements of a direct mail package – Format, Copy, Offer, and Call to Action.
- The importance of personalization and relevance: How to append your data when you are missing information.
- Printing, Data & Postal tips and tricks to increase your ROI.
- Understanding how delivery data can measure an accurate ROI.
Wednesday, December 2, 12:00-1:00 PM (CST)
Media and Content Strategy – They go together like PB&J
Content marketing has been, and continues to be a growing trend for health care organizations. According to a True North Custom 2019 report, nearly 8 in 10 health care marketers are currently using content marketing and another 18% planned to launch content marketing initiatives in 2019. However, many health care marketers struggle with the types of content to create to achieve their goals, and how to get the content in front of the right audience. Content marketing is also becoming increasingly intertwined with media efforts like digital and traditional advertising and for good reasons. Effective messaging and coordinating content across paid, earned and owned channels increases the frequency with which messages reach target audiences.
To understand how media and content marketing work together to provide consistent messages across all paid, owned, and earned communication channels. Attendees will learn the specific goals content marketing and media can help achieve, and the benefits of optimizing content for the channel in which it is served.
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