March 16, 2021
12:00-1:00 PM (CST)
Can Digital Marketing be the Key to Patient Acquisition?
It’s no secret that hospital revenues took a hit in 2020 – and not just due to current patients reluctance to come in. New patients are not exactly beating down the doors. But they will be an integral part of restoring revenues going forward. How can you effectively acquire new patients during a pandemic? What lessons have been learned during this time for patient acquisition post-pandemic?
- How hospitals across the country found success in patient acquisition in 2020
- Tips and tricks for digital marketing for new patients
- Lessons learned in 2020 to better prepare for any future pandemic
Speaker: Joel Cessna, Eruptr
Joel has over 10 years of experience in working with marketing departments on digital strategies for patient acquisition and measurement. Prior to joining the Eruptr team as VP of Sales, Joel was an integral part of launching the Medicom Health Interactive line of Health Risk Assessments. Joel lives in the Twin Cities with his wife and three children and enjoys the beauty of Wisconsin as often as possible at their cabin near Shell Lake, Wisconsin.