generative engine optimization (GEO) Webinar

Hiebing explores how AI-driven search is reshaping visibility, credibility and revenue and what brands must do now to stay chosen. As more than half of searches end without a click and generative search increasingly influences decisions, marketers must optimize not only for their target audience, but for the models that summarize, cite and recommend brands. This webinar introduces generative engine optimization (GEO) and offers a practical framework for becoming a trusted source in AI search results. Attendees will leave with strategies to win in the emerging two‑audience landscape.

Hiebing is a full-service, results-oriented marketing and advertising agency with offices in Madison, WI and Austin, TX. We speak in data and dream in color, combining insight and imagination to create powerful brand messaging that helps our clients unlock momentum for their businesses.

August Network Perk

Date: August 26, 2026
Time: 10:00 - 10:30 a.m.
Topic: Website Forms & HIPAA Compliance

Engage, Inspire, Advance

Mark your calendars for October 6-8, 2026, as the Wisconsin Healthcare Public Relations & Marketing Society (WHPRMS) and the Illinois Society for Healthcare Marketing and Public Relations (ISHMPR) come together at the Embassy Suites by Hilton Rockford Riverfront in Rockford, IL! Engage with industry leaders, participate in interactive workshops, and expand your network with healthcare communications professionals from across Wisconsin, Illinois, and beyond. Don't miss this opportunity to elevate your skills and strategies in healthcare communications—Register today!

Click here to download our sponsor prospectus

October Network Perk

Date: October 28, 2026
Time: 10:00 - 10:30 a.m.
Topic: Health Literacy Tools & Tricks