Five Must-Have Remedies for Effective, Results-Oriented Healthcare Marketing
11 a.m. CST
- Zoom Webinar
Healthcare is notorious for copycat marketing tactics. We’ve all heard a doctor “play marketer” with comments like, “Well, they do it.” “I like what they do.” “Why don’t we do that?”While industries like CPG leverage marketing to build their brands and clearly differentiate them from competitors, healthcare tends to lean towards imitation. As a result, patients routinely see healthcare systems as the same. This webinar will help you to avoid this trap.This webinar is for anyone in healthcare marketing experiencing:
- a weak bottom line
- poor revenue growth
- weak market share
- too much white space in your physician calendars; or
- just plain stagnation,
- Learn how to build your brand and give patients reasons to choose your system over others
- Understand the principles and remedies employed to build one of the most recognized healthcare brands in Wisconsin – Marshfield Clinic.
Chief Executive/Chief Marketing & Strategy Officer, Chaney Marketing
With more than 30 years of marketing and branding experience at world-class organizations, Al has led the marketing operations at Marshfield Clinic, General Mills, The Pillsbury Company and American Red Cross. At Marshfield Clinic, he adeptly re-positioned the brand to become the most recognized healthcare organization in Wisconsin. While there, Al oversaw the completion of nearly 40 market research projects that led to market-winning strategies, growth-igniting tactics, and award-winning advertising.
Al is a dedicated and proud father of three daughters: Alison, Simone, and Marielle. He is an active member of his community, enthusiastically serving on local boards and committees as well as coaching youth athletics.